February 4, 2016 – TORONTO – Women in View today announced an ambitious initiative to double the number of women directing scripted television in Canada. With backing from some of the industry’s biggest players 2xMore was launched at the Canadian Media Production Association’s Prime Time Conference in Ottawa, Canada’s foremost gathering of leaders across the media landscape.
“The groundswell of support for this is unprecedented,” said Rina Fraticelli, Executive Director of Women in View. ” Directors, producers, broadcasters and funders are collaborating to make gender equity as normal a part of the Canadian media landscape as hockey. Why? Because this influx of talent and energy will make our creative industries better, and equally important, because it’s time.”
2X More is part of a game-changing initiative developed by Women in View in partnership with the Directors Guild of Canada to double the number of women directing live action television in Canada from 17% to 35%. And we’re going to do it in two years.
This infusion of talent will provide critical boost to our creative industries, set a new milestone, and give us the momentum we need to making gender equity as normal a part of the Canadian media as hockey.
WHY? Because it’s 2016.