We all know diversity is the lifeblood of creativity. And that economic success is tied to having greater gender diversity, especially in key creative roles.
But TV is a high-speed, high-cost enterprise that is understandably extremely risk-averse – which means a lot of us to stick to what we’re used to — who we know, and what has worked in the past. That’s where 2xMore comes in.
2xMore is a three-year game changing initiative Launched at Prime Time in February 2016 by Women in View to support a sustainable shift towards gender equity in Canada’s media industries. In it’s first year, 2xMore has already fostered 7 female directors on television sets.
The key to 2xMore is linking shadowing to directing.
You’ve got a talented woman director in your sights, but you’re not sure how to bring her into your fast-moving schedule. 2xMore can make it happen, smoothly, creatively, and productively for all concerned.
The requirements of each set are different. 2xMore is tailored to your production, your pace, your schedule. We can offer prodcos support that matches your needs, giving you options like honoraria and travel subsidies for women directors new to your production. The tools are here for everyone to take their best intentions and turn it into reality.
We’d love to talk to you about how 2xMore can take your production into a broader, more diverse, creative and successful future.